»I began the draft for the ad like this: I am a young man who is interested in the different types of confusion people may be in. I don’t care about equality.Next I show the draft to my uncle. We’re very close. He thinks for a long while and says: Just give me a Champagne Lolly. I had one lying around. Strange, actually. I give him the Champagne Lolly and read the draft to my best friend. We’re very close. After reading it he says: Just give me a Champagne Lolly. I fetch the Champagne Lolly in the freezer for my best friend. All right. I sit down with the draft and read it aloud to myself. I’m very close. I took a second to think. And got up to get myself a Champagne Lolly!«