“Those who watch Tour de France also watch a little Gewiss Ballan and Rabobank in the background in the form of stickers, pennants and small barrels of clay. Albeit you can’t go down to the dentist and get a new Gewiss *) or physically visit Rabobank. This is one of the principles of our modern world. It is a kind of liquid silver. What kind is not absolutely clear.”
*) Wordplay. In danish the word “gebis” means artificial teeth.